Unless you are one of the four people featured in the “never missed a Super Bowl club” commercial, the odds are highly likely that you fall into the opposite club – “never been to a Super Bowl.” With Super Bowl tickets extremely hard to come by, or afford for that matter, most people have no choice but to watch the game on television.
Imagine that you have decided to pony up the thousands of dollars that it takes for tickets, travel and expenses to fulfill the dream of going to the Super Bowl. Imagine that you take vacation time from work to seize what may very well be a once-in-a-lifetime opportunity to see your favorite team play in the game.
Now imagine being told upon your arrival at the $1.5 billion stadium where the game is being played that your seats don’t exist because they weren’t installed to proper safety standards.
The only way to avoid feeling sympathetic to the fans who were burned by the NFL, Cowboys Stadium and Jerry Jones, is to allow jealousy to overrule logic. While it may be hard to feel bad for someone that was able to afford to go to the Super Bowl if you are struggling financially, how would you feel if it happened to you?
The Super Bowl is the biggest event of the year…EVERY YEAR! Nothing in the world is even a close second. It is the only time that people actually sit and watch every commercial as if it were a movie that they paid to see. It is the only time that people who have absolutely no interest in the game tune in to be a part of what has become a cultural event. It is not a holiday, but if it were, it would rank right up there with Christmas, Thanksgiving and New Year’s.
So, when the Super Bowl was awarded to Dallas (a.k.a. Jerry Jones) for the first time ever, it was reasonable to think that all worst-case-scenario contingencies would have been addressed beforehand.
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