In the world of DVR’s and on-demand programming, there is only one day each year when viewers don’t look to skip over commercials. There is seemingly no time to take a bathroom break during the Super Bowl because no one wants to miss the commercials that we all try to avoid during the rest of the year. With an average price of around $3.8 million for a 30-second spot, you would think that advertisers would do whatever it takes to put their best foot forward. This year, only a handful of advertisers hit the mark with their Super Bowl commercials, while most of the others were forgettable at best.
Here are the Top 5 Super Bowl commercials of 2013…
[1] KIA – Space Babies
Every parent dreads hearing the inevitable question from young children… “Where do babies come from?” After this year’s Super Bowl, it’s safe to say that many parents will use Kia’s “babylandia” explanation…
[2] Doritos – Fashionista Daddy
Just as much as parents don’t want to explain where babies come from, most dads have no interest in playing princess, no matter how much they love their daughters. Of course, with a little incentive…
[3] NFL Network – Deion Sanders (a/k/a – Leon Sandcastle)
Not your ordinary Super Bowl commercial. NFL Network’s entertaining way to get people to tune in for the upcoming combine coverage in February will have more appeal to true football fans than to those who only watch football one day a year…
[4] M&M’s – Love Ballad
M&M’s Super Bowl commercials are always entertaining. The latest, featuring Meat Loaf’s “Anything For Love” is not as funny as the 2012 naked M&M’s in a club, but it was creative enough to stand out as one of the best of the year…
[5] Budweiser – Clydesdales
Anyone who has watched the Super Bowl in previous years is certainly familiar with Budweiser’s iconic Clydesdales. This commercial, which tugs on the heartstrings with Steve Nicks’ “Landslide” playing in the background, is a sort of prequel to all of Budweiser’s previous commercials…
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